When 97.5 Pride Radio Austin signs on at noon, it will become the second LGBT-focused station in the nation to be operated by San Antonio-based iHeartMedia. The other is in Minneapolis.
Other iHeartMedia stations in Austin include 96.7 Kiss FM, 98.1 KVET-FM, KASE 101, 102.3 The Beat, 103.1 iHeartAustin and AM 1300 The Zone.
Pride Radio Austin is modeled after iHeartMedia’s popular Pride Radio channel on the iHeartRadio app. It will kick off commercial free, playing 10,000 songs in a row from artists such as David Guetta, Calvin Harris, Nick Jonas, Katy Perry and Rihanna.
The new station will also feature news and contests of interest to the Austin LGBT community, iHeartMedia said.
“As we look at Austin’s progressive community, there is no better time to launch a radio station for LGBT listeners and allies,” said Patrick Davis, iHeartMedia senior vice president of programming for Austin and Dallas. “We are very excited to bring 97.5 Pride Radio’s unique programming to a city that thrives on being different.”
In addition to the 97.5 FM frequency, Pride Radio will be available on the HD2 subchannel of 100.7 FM, as well as online at 975PrideAustin.com and via the iHeartRadio app.
“Austin has one of the most active LGBT communities in the nation, and 97.5 Pride Radio will fit right in with the community,” said Don Parker, Pride Radio brand manager and senior vice president of programming for iHeartMedia. “Through our iHeartRadio digital platform, Pride Radio forms deep connections with listeners across the country through relatable programming and entertaining news content, and we look forward to creating a new bond between 97.5 Pride Radio and local listeners through Austin’s very own customized version of Pride Radio.”