KVUE’s Tina Shively is trading early mornings for the late-night shift.
Shively, who joined the city’s ABC affiliate about three years ago and has primarily served as a reporter on “Daybreak” and “Midday,” will start a new job Monday as the station’s social media specialist.
What exactly does that entail? KVUE executive news director Frank Volpicella explains: “She’ll cover breaking news from our newsroom Watch Desk during the 5 p.m., 6 p.m. and 10 p.m. newscasts and contribute to our social media platforms when she’s not on the air.”
It’s similar to the role 4:30 a.m. anchor Cori Coffin plays on the 5 a.m. and 6 a.m. editions of “Daybreak,” Shively said.
“We’re excited about it,” she said. “It’s something new and different. No one else in the market is doing this on the prime time newscasts. Our station is leading the way.”
During a typical newscast, look for Shively to pop up a couple times, depending on what’s going on. One minute, she might be sharing details on a breaking story. The next, she’ll be telling evening anchors Quita Culpepper, Terri Gruca and Tyler Sieswerda what’s trending on Twitter.
“When you tune in, you’ll get to know what’s going on right now and how it’s going to impact you,” Shively said. “It’s going to be energetic, immediate, unscripted, off the cuff.”
Shively says leaving her morning colleagues – Coffin, meteorologist Albert Ramon and anchors Yvonne Nava and Bryan Mays – will be hard, but she’s also looking forward to what’s next.
“I’m going to miss my ‘Daybreak’ crew,” she said. “We’re a really strong family. But I’ve been reporting 10 years now and this is where our industry is headed. I’m excited to be a part of it.”