Aug. 12 update: Austin ranked seventh in the nation Wednesday night, with 34 percent of in-use TV sets − or about 139,000 households − tuned to the Olympics on KXAN.
KXAN did not make Tuesday’s top 10 list.
Aug. 10 update: KXAN’s winning ways continued Monday, when the station tied for sixth in the nation.
The three-way tied was with the NBC stations in Indianapolis and Washington, D.C.
An estimated 35 percent of in-use TV sets in Central Texas were tuned to the Olympics during primetime Monday. That works out to about 152,000 households.
Original post: Austin has, in recent years, consistently ranked as one of the top TV markets in the U.S. when it comes to Olympic viewing.
This time around is no exception.
Austin NBC affiliate KXAN was No. 2 in the country Saturday, according to NBC, with 33 percent of in-use TV sets watching the Olympics during primetime. That works out to about 121,000 Central Texas households.
Sunday, KXAN tied for sixth with the NBC affiliate in West Palm Beach, Fla., grabbing 37 percent of in-use TVs in the Austin area. That’s roughly 156,000 households.
The Olympics continue through Aug. 21.