November ratings deep dive: KVUE leads among viewers in key demographic

KVUE’s 6 p.m. and 10 p.m. broadcasts feature sports director Mike Barnes, left, newscasters Quita Culpepper and Mike Rush and chief meteorologist Albert Ramon.

The big story at KVUE these days is that a growing number of folks ages 25-54 are watching the local ABC affiliate’s newscasts.

In the recently completed November “sweeps” period, the station ranked No. 1 in that advertiser-friendly demographic at 4:30 a.m., 5 p.m., 6 p.m. and 10 p.m.

At 5 a.m., KVUE landed in a three-way tie for first with NBC affiliate KXAN and Fox-owned KTBC.

Drilling deeper and analyzing demographics instead of total households shows the local stations, in many cases, finish in a different order. KXAN, for instance, won in total viewers at 5 p.m., 6 p.m. and 10 p.m. but placed behind KVUE among viewers ages 25-54 last month.

In many of those time slots, KVUE said it saw year-over-year gains well into the double digits.

“I’m so proud of the entire KVUE team,” KVUE president and general manager Kristie Gonzales said. “We’ve worked so hard to surprise, innovate and engage with our audience across all platforms. We are not the same old news anymore, and our vision is to make Central Texas a better place through our storytelling.”


November Nielsen ratings

Each ratings point equals 8,456 Central Texans ages 25-54. The first number is ratings points, the second is share (the percentage of in-use TV sets tuned to a particular channel) and the third is total in-demo viewers.

4:30 a.m.

  • KVUE: .6 / 12 / 5,919
  • KXAN: .3 / 6 / 2,537
  • KTBC: .2 / 5 / 1,691

5 a.m.

  • KVUE: .6 / 11 / 5,919
  • KXAN: .6 / 11 / 5,919
  • KTBC: .6 / 11 / 5,919
  • KEYE: .1 / 2 / 846

6 a.m.

  • KXAN: 1.5 / 16 / 12,684
  • KVUE: 1.4 / 15 / 11,838
  • KTBC: 1.2 / 13 / 10,147
  • KEYE: .3 / 3 / 2,537

7 a.m.

  • KTBC: 1.5 / 13 / 12,684

8 a.m.

  • KTBC: 1.4 / 12 / 11,838

9 a.m.

  • KTBC: 1.2 / 11 / 10,147
  • KEYE: .1 / 1 / 846 (‘We Are Austin’)

11 a.m.

  • KVUE: .4 / 4 / 3,382
  • KXAN: .4 / 4 / 3,382 (‘Studio 512’)

Noon

  • KTBC: .8 / 7 / 6,765
  • KXAN: .5 / 5 / 4,228

5 p.m.

  • KVUE: 1.4 / 8 / 11,838
  • KTBC: 1.2 / 7 / 10,147
  • KXAN: 1.1 / 6 / 9,302
  • KEYE: .4 / 2 / 3,382

6 p.m.

  • KVUE: 2.2 / 10 / 18,603
  • KXAN: 1.9 / 9 / 16,066
  • KEYE: .5 / 2 / 4,228

6:30 p.m.

  • KEYE: .7 / 3 / 5,919

9 p.m.

  • KTBC: 1.4 / 4 / 11,838

10 p.m.

  • KVUE: 2 / 7 / 16,912
  • KXAN: 1.8 / 6 / 15,221
  • KTBC: 1 / 3 / 8,456
  • KEYE: .9 / 3 / 7,610

 

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