May TV ratings: See how your favorite Austin news station fared

KXAN’s evening anchor team includes sports director Roger Wallace, left, news anchors Sydney Benter and Robert Hadlock and chief forecaster Jim Spencer.

TV stations across the country wrapped up the all-important May “sweeps” period Wednesday, pulling out all the stops to get viewers to tune in.

Looking at total households and the advertiser-coveted demographic of adults ages 25-54, NBC affiliate KXAN and ABC affiliate KVUE were the frontrunners, for the most part.

KVUE was the station to beat in the morning, while KXAN was the frontrunner in the evening.

CBS Austin, meanwhile, reported that it saw year-over-year growth for six of the seven newscasts it produces weekdays, including a 27 percent increase in households at 10 p.m. That was enough to push “CBS Austin News at 10 p.m.” into second place, behind KXAN and ahead of KVUE.

“I am proud of this team’s hard work,” said Amy Villarreal, vice president and general manager for CBS Austin and Telemundo Austin. “CBS Austin News is committed to winning breaking news on all platforms, providing important consumer advocacy reports and producing exclusive content in all newscasts. We will continue to work hard to be a trusted news source for our Central Texas viewers.”

TV stations use Nielsen ratings from sweeps months to set the price they charge for commercials. More viewers mean higher ad rates.

May Nielsen ratings: Total households

Each ratings point equals 7,915 Central Texas households. The first number is ratings points and the second is total households.

4:30 a.m.

KVUE: 1 / 7,915

KTBC: .7 / 5,541

KXAN: .3 / 2,375

KEYE: .3 / 2,375

5 a.m.

KVUE: 1.5 / 11,873

KXAN: 1 / 7,915

KTBC: 1 / 7,915

KEYE: .5 / 3,958

6 a.m.

KVUE: 2.8 / 22,162

KXAN: 2.3 / 18,205

KTBC: 1.7 / 13,456

KEYE: .9 / 7,124

11 a.m.

KVUE: 2 / 15,830

Noon

KXAN: 2.1 / 16,622

KTBC: 1.2 / 9,498

5 p.m.

KXAN: 4.4 / 34,826

KVUE: 4.1 / 32,452

KTBC: 2.4 / 18,996

KEYE: 1.3 / 10,290

6 p.m.

KXAN: 5.9 / 46,699

KVUE: 4.4 / 34,826

KEYE: 1.9 / 15,039

9 p.m.

KTBC: 2.7 / 21,371

KNVA: .8 / 6,332

9:45 p.m.

KNVA: .5 / 3,958 (‘KXAN Sports: More Than the Score’)

10 p.m.

KXAN: 4.8 / 37,992

KEYE: 3.2 / 25,328

KVUE: 2.8 / 22,162

KTBC: 2 / 15,830

May Nielsen ratings: Adults ages 25-54

Each ratings point equals 8,456 Central Texans ages 25-54. The first number is ratings points and the second is total in-demo viewers.

4:30 a.m.

KVUE: .4 / 3,382

KTBC: .1 / 846

KXAN: .1 / 846

KEYE: .1 / 846

5 a.m.

KVUE: .6 / 5,074

KXAN: .6 / 5,074

KTBC: .2 / 1,691

KEYE: .1 / 846

6 a.m.

KVUE: 1.8 / 15,221

KXAN: 1.5 / 12,684

KTBC: .6 / 5,074

KEYE: .4 / 3,382

11 a.m.

KVUE: .6 / 5,074

Noon

KXAN: .5 / 4,228

KTBC: .4 / 3,382

5 p.m.

KVUE: 1.3 / 10,993

KTBC: 1.2 / 10,147

KXAN: 1 / 8,456

KEYE: .2 / 1,691

6 p.m.

KXAN: 1.8 / 15,221

KVUE: 1.7 / 14,375

KEYE: .4 / 3,382

9 p.m.

KTBC: 1.4 / 11,838

KNVA: .3 / 2,537

9:45 p.m.

KNVA: .2 /  1,691 (‘KXAN Sports: More Than the Score’)

10 p.m.

KXAN: 2 / 16,912

KTBC: 1.3 / 10,993

KVUE: 1.1 / 9,302

KEYE: .8 / 6,765

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