SNEAK PEEK: Check out the H-E-B Super Bowl ad

Cowboy Troy

The Super Bowl is just around the corner – and H-E-B is ready with its annual “big game” TV ad.

This year’s 60-second spot, set to air this Sunday between the third and fourth quarters in selected markets across Texas, features Cowboy Troy, a Texas-based country rapper.

The commercial, which will be seen during a number of other programs airing in the days and weeks after the Super Bowl, helps kick off the San Antonio-based grocery chain’s annual Primo Picks Quest for Texas’ Best contest.

Winners of the competition will have a chance to have their creations sold in H-E-B’s nearly 400 stores in Texas and Mexico, plus a $25,000 cash prize and a Toyota Tundra truck.

“At H-E-B, we’re committed to searching every inch of the Lone Star State to find the finest, most unique items that showcase the flavors of Texas,” said Cory Basso, H-E-B’s group vice president of marketing and advertising. “We’re on a mission, and Cowboy Troy’s hip hop-country tunes provide a great backdrop for our Quest for Texas’ Best.”

To enter the contest, or learn more, visit heb.com/quest.


Super Bowl LII

5:30 p.m. Sunday

KXAN, Channel 36

 

Super Bowl ratings: Austin-area audience topped 600,000

Peyton Manning (Associated Press)
Peyton Manning (Associated Press)

Neither Texas team made it to this year’s Super Bowl – no big shock there – but that didn’t keep Austin-area viewers from tuning in Sunday night.

Overnight Nielsen ratings show 361,000 Central Texas households were watching the Denver-Carolina matchup on local CBS affiliate KEYE at its peak, accounting for a whopping 73 percent of all TV sets in use.

That works out to about 545,000 adults ages 25 and up and 607,000 adults ages 18 and up – two of the demographics advertisers love most.

Factor in viewers gathered at sports bars and parties around town, and those numbers would likely go even higher.

Nationally, the numbers were just as strong, with Super Bowl 50 ranking as the second-best Super Bowl in Nielsen overnight ratings history with 114.4 million viewers.